“Business doesn’t take place only at the conference table.” says Martha Abbott, executive director of American Council on Teaching of Foreign Languages. “A lot of it gets done in social situations. And if you can’t communicate with people in those situations, you’re really losing out.”
Lack of knowledge of a foreign language can be a handicap for U.S. tourists abroad but it can also be detrimental to businesses that are unable to communicate effectively in the wide spectrum of opportunities presenting themselves in todays business market. The world is shrinking and a fundamental knowledge of other cultures and languages is critical as competition becomes fierce. Â Say It Right in Any Language offers a viable solution and is available at Amazon.com and Barnes and Noble book stores!
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